Artificial intelligence is evolving from merely a tool or capability that businesses can use to become a fundamental asset or value—almost like a currency—in the modern economy. AI is no longer just an optional technological enhancement but a critical and valuable resource that drives competitive advantage, innovation, and economic power. In this context, AI is...

Artificial intelligence accelerates and enhances the development, recognition, and strength of a brand’s identity. Just as rocket fuel propels a rocket to high speeds, AI rapidly boosts a brand’s visibility, consistency, and connection with its target audience. AI does this in several ways: Personalization: AI enables highly personalized customer experiences, allowing brands to tailor messages...

There is a clear distinction between traditional AI and a more advanced form of intelligence known as Synthetic Intelligence (SI). Like artificial sweeteners that improve food taste, conventional AI enhances IT systems. However, its impact is somewhat superficial and limited, offering benefits without fundamentally transforming the underlying systems and businesses. In contrast, Synthetic Intelligence holds...

While companies may leverage AI to gain a competitive edge, the technology’s rapid evolution and widespread adoption make these advantages short-lived. AI levels the playing field by granting broad access to powerful tools and capabilities, making it challenging for any single company to maintain a unique market position. Consequently, the competitive landscape becomes more dynamic...

A strategic approach to leveraging Artificial Intelligence involves two key stages: Begin by enhancing current operations with AI and then advance by enabling business units to achieve more with fewer resources...